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  • A Simple Introduction To Marketing front cover

A Simple Introduction To Marketing

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Product Description

A Simple Introduction To Marketing

This is a free download for you! It is a short introduction to the subject of marketing.

I have added it to this site for several reasons. Lots of people who visit this site run their own business, and might get something useful from a simple booklet on marketing basics. Also, many people who are interested in cold reading are also interested in all aspects of persuasion, in theory and practice. Successful marketing can be seen as one area where good persuasive strategies are relevant.

It is only a simple guide to marketing basics, and it is not intended to be comprehensive treatment of the subject.

Downloadable pdf file. Appriximately 32 pages.

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Contents

My Credentials

What Is Marketing?

Step 1: Identifying Your Market

Step 2: Knowing Your Market

Step 3: Devising Your Offer

Step 4: Corporate Planning

Step 5: Market Participants

Step 6: Competitors

Step 7: Differentiation

Step 8: The Marketing Mix

Step 9: Promotion

Step 10: Marketing Channels

Step 11: Branding

Step 12: Selling

Conclusion

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